Bianca Sosa: branding and identity design, Logo design - illustrations of icons and supporting graphics, label design for product design. organised printing and production of labels.
Tāhuna Ora, a Queenstown-based skincare brand specialising in Kawakawa balm, aspired to a brand identity that reflected the founder's modern, feminine spirit and marked a new beginning in skincare, symbolised by the fantail bird, a personal emblem for the client. Key to this identity were custom-drawn elements, including the fantail bird perched atop of a flax flower with a Kawakawa leaf in the foreground. The design strategy integrated a playful script typeface with the clean and modern sans-serif, blending whimsy with professionalism. The colour palette, features the deep green of the Kawakawa leaf when it is prime for harvesting and a nod to the brands founders location – Queenstown (known for its past in gold mining).
